Radio, TV & Digital Technology – A Combination for Success
Did you know that the average American watches four hours of television each day? Were you also aware that the average American listens to 15 or more hours of radio each week? For this reason, the TV and Radio mediums represent the “800-pound gorillas” of advertising, and typically comprise a critical piece of the marketing mix for many companies. We’ll take the guesswork out of TV and Radio placement by conducting in-depth analysis on ranker reports for your target market by day-part, cost-per-point by station, and spot frequency research to ensure you get the best bang for your buck.
At first glance, television and radio may appear too expensive, too complicated or too difficult to track and measure. However, with Precision’s state-of-the-art tracking technology, we can effectively measure results from a well-executed TV or radio campaign, all within a surprisingly reasonable budget. We also contract with top-notch video production and editing companies, who offer TV spot production for less. We have talented copywriters who can develop effective and impactful radio scripts.
Precision Targeting with Print
Your ability to deliver the right message to the right audience will determine how successful your marketing efforts are. Print media allows precision targeting based upon specific demographic profiles, common interests, and tight geo-targets. Although newspaper circulation is down, direct mail and locally-targeted print campaigns continue to garner results. Additionally, consumer interest in boutique, special interest magazines is on the rise. In many cases, low-cost, local remnant space can be picked up for cents on the dollar. Let us help you navigate the world of print media and develop a strategy that will suite your needs and deliver results.
At Work 24/7 with Outdoor
With up-time of 24 hours a day, 7 days a week, outdoor is always working for you. From billboards to rail ads, bus sides to taxi-toppers, outdoor advertising can effectively target a specific geographic area while generating awareness of your brand and message. Similar to radio and TV, you’ll leverage Precision’s tracking technologies and key indicators to measure and improve ROI.